Comparative Market Analysis (CMA)
- This is a service offered to landlords or sellers establishing the value of rents or sale price following any recommendations for improvements to optimise either.
- Many agents perform this service for free in anticipation of being offered an instruction to sell or let a property.
- The agent having thus expended significant time, learns the owner has walked away with the agents efforts at no cost to the owner.
- Some agents will only perform this service following instruction.
- This chicken and egg scenario results in much agent disappointment.
- Other organisations suffer the same dilemma including specialists asked to report on say timber condition with a view to instructing such contractor to effect any repairs. Free quotes from such organisations are now most often chargeable.
Published: 24 September 2015 Last Updated: 17 November 2021