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Comparative Market Analysis (CMA)

  • This is a service offered to landlords or sellers establishing the value of rents or sale price following any recommendations for improvements to optimise either.
  • Many agents perform this service for free in anticipation of being offered an instruction to sell or let a property.
  • The agent having thus expended significant time, learns the owner has walked away with the agents efforts at no cost to the owner.
  • Some agents will only perform this service following instruction.
  • This chicken and egg scenario results in much agent disappointment.
  • Other organisations suffer the same dilemma including specialists asked to report on say timber condition with a view to instructing such contractor to effect any repairs.  Free quotes from such organisations are now most often chargeable.
Published: 24 September 2015 Last Updated: 17 November 2021